Strategy that energizes brands

Don’t just launch: take flight

When building a brand designed to improve people’s health, gaining approval is only the beginning. To stand out in a time of crowded markets and short attention spans, you need a purpose, a plan, and a story. Ratio Marketing Strategies ensures your brand is greater than the sum of its data, setting it up for success in the real world.

Our work is based on three interlocking principles:

Physicians and patients “hire” brands to perform a specific job for them

Behavior change requires identifying and modifying established habits

People understand and share information better when it is embedded in a story

These simple truths drive our approach to brand strategy and planning for every client, and focus our efforts in areas that have the greatest market impact.