It isn’t enough to show up with your marketing: you have to provide value and delight to your customers or you’ll be ignored. AI is the latest in a series of changes that are making boring communications invisible and irrelevant.

Your competitors aren’t just the brands fighting for share in your indications. Taking a more complete view can enhance your marketing strategies.

A deeper understanding of physicians’ habits, and how to change them, is a key part of creating a successful brand launch.