Everything you need to master your launch.
Nothing you don’t.
We built Ratio to be your healthcare brand launch partner. Everything we do, and the way we do it, is designed to get your brand ready for success with minimal friction. Here are a few of the services we offer to get you there:
Brand Positioning and Planning
Whether you’re launching a brand into the market or recalibrating your approach, a clearly defined strategy starts with clear positioning. We help you identify the intersection between customer needs, market opportunity, and the unique traits you can offer physicians and patients.
Market Analysis
What are the untapped opportunities in your space? Where are your competitors going? What data and claims can help you stand out? We help you identify and act on emerging opportunities.
Tactical Planning
Without the right tactical ideas, your brand doesn’t have a chance to break through. Our knowledge of the industry and technological trends helps you identify the best opportunities to get your brand noticed and to efficiently connect with increasingly distracted customers.
Wargaming and Scenario Planning
Whether you’re waiting on data or trying to anticipate competitive moves, it helps to anticipate the future and plan for it. We help you stay ahead of market-altering events.
Outcomes are more important than hours
Billing and finance should never get in the way of doing the right thing. That’s why we use simple, project-based billing, so you know exactly what it will cost to get the work done. It also helps us keep costs down, because we’re only focused on efficiency and client satisfaction, not maximizing hours billed.
COMPLETE LIST OF SERVICES
Marketing communications strategy
Brand vision and mission
Strategic mapping
Brand plan development/support
Commercialization strategic planning
Competitive and market analysis
Analysis of potentially differentiating claims and endpoints
Patient and physician segmentation and targeting
Clinical trial marketing strategy
Launch strategy
Pre-launch disease awareness planning
Customer needs analysis
Narrative development
Market research support and insight development
Insight generation planning
Qualitative research management and execution
Quantitative research management and analysis
Retroactive research reviews
Integrated communications planning
Tactical planning
Media recommendations and management
Cross-audience integration (patient, HCP, payer, influencer)
Creative management and integration
Creative briefing
Agency identification and management
Agency integration and onboarding
Workshop facilitation
If you need an outside facilitator for your workshop, we can help! Contact us for more information.