We all want to win pitches, so we should start by avoiding common mistakes that can derail our presentations and make the process harder

What is the real-world experience patients have on your brand? There are many factors that can impact it that might not be on your radar. Our intern, Serena, walks us through an example.

Waiting for your trial to read out before beginning launch planning? Consider what you might be missing out on before you go that route.

Does culture just happen, or can you create a strategy to build one? We believe there are certain actions companies and brands can take to create a powerful, distinct culture.

If you feel like every positioning exercise unearths the same ideas, maybe it’s time to apply the “jobs to be done” theory.